Production of leaflets: the maximum effect at minimum cost

Get the maximum effect with minimal head dreams of any company and the company. Of course, it is an ideal to aspire to.

Advertising printing offers many tools to promote your company, its products and services. Print advertising – the cheapest way to advertise. A leaflet – the cheapest advertising medium.

Leaflet – the most common advertising media, most affordable and popular type of print advertising. For flyers as advertising medium, characterized by high output, the relevance of the information, compactness and clarity of presentation of information, catchy and bright design, short lifespan, low cost of production instance.

The low cost of the leaflets due to the fact that the manufacture of the leaflets used only printing and cutting. No other operations are required. Is often used quite cheap paper and a small format. As a result, manufacturing costs flyers quite inexpensive.

It is low cost flyers, first of all, and that explains the high popularity of leaflets as advertisements. Leaflets we meet at every step – opening your mailbox, going to the subway, leaving the store, waiting for public transport – almost anywhere we will meet with the little advertising vehicle.

Little leaflet quite copes with his greatest challenge. According to studies, about 30% of all purchases done through the information about discounts and promotions derived from leaflets. Of course, it should be prepared leaflets and read. This is the most difficult task for printing and distributing leaflets.

To ensure that your little helpers have done their work, it is necessary to take care of their competent and thoughtful design, quality printing. It is also important to choose the right way to implement flyers. Well, if the place will be handing out leaflets as close to the advertised object or place the greatest concentration of your target audience. For example, leaflets, advertising auto parts, most efficiently distribute the parking lot near petrol stations; leaflets offer tours – near the hotel; leaflets offer repair services effectively enough to stuff in the mailboxes, etc.

What determines the price of leaflets?

Flyers may have a variety of shapes, sizes, colors are available, printed on different paper types, be unilateral or bilateral. From it all depends on the price of the leaflets.

The cheapest option – to print monochrome or two-color flyers on offset paper weights from 65 to 80 g./Sq. However, the life of such leaflets are usually short, and advertising effect is very small.

Therefore, many firms and companies still care about the professional design and print your flyers on higher quality coated paper 90-130 gr./Sq.m.

Typography our company offers you not only the printing of leaflets, but also the development of the concept and design of leaflets according to your objectives and target audience, as well as services for the dissemination of leaflets.

Leaflets and booklets – the best assistant to your business

Print leaflets and booklets is one of our activities. It is these mediums often print customers, imposing on them the hopes of finding new customers. Print leaflets and booklets in our printing convenient and profitable – we constantly offer various promotions and discounts on leaflets and booklets. In addition, we will help you write a good your promotional offer, develop a design leaflets or booklets.

One can not underestimate the importance of leaflets – these little big advertising representatives.

Leaflet will tell consumers about your company, your suggestions and discounts, products or services will help generate interest in a new product or company.

To ensure that your promotional products benefited and not become useless investment funds, it should combine effective design, clearly and concisely expressed information. The leaflet should “pull” look from a distance, to be colorful and vibrant. Catchy headlines, large fonts – all that is necessary to attract attention.

There are special words (from advertisers of the called “attractors”): low prices, discounts, promotions, etc. These words must be present in the leaflet or booklet, thus have a smaller font than the headlines, but nevertheless be large enough so that they could catch for quick viewing of information. It is these words can interest and attract a buyer.

The very same basic idea of ​​the message should be as clear and understandable. And another tip – do not make a big flyer, leaflet little as convenient size booklet, convenient to put in your pocket or purse and keep the home.

Flyers can be supplemented by something “useful” – metro map, a list of telephone utilities, calendars.

Take Leaflets and booklets due attention to entrust their creation professionals – and they do not get lost in the mass of faceless advertising information.

We offer you a competent flyer design that takes into account your target audience. If your company has a corporate identity, we will develop a design leaflets or advertising leaflet, designed in a corporate style of your company – it will help better memorability of the company, the formation of its positive image. Printing of leaflets or booklets we can perform digital and offset printing methods. If you want to print large circulation of leaflets (more than 500 copies of A4), it is best to use the offset printing method. It will provide not only low prices but also excellent quality flyers. Smaller circulations flyers you can print cheaply and quickly with the help of digital printing.

We hope that your little helpers will work to benefit you and your business.

History of leaflets distribution

Nowadays surprise anyone normal leaflet difficult. Modern flyer – perhaps the most common product advertising printing. Moscow printing leaflets printing any copies, using, depending on circulation, offset printing or offset printing services (digital printing). You can order leaflets in virtually any printing Moscow.

Leaflet nowadays performs most advertising, sometimes information or propaganda role. But a hundred years ago it was very different. Flyers are an instrument of political struggle, underground secretly produced and distributed in different ways short runs of leaflets.

It is clear that print leaflets in printing, the underground had no opportunity. Techniques familiar to us – scanners, printers, in those days did not exist. However, a solution was found. Underground movement helped hectograph – an interesting device invented by Russian engineer Alisova. In our time of such a device is likely no one heard. And in times of revolutionary struggle, it played a huge role.

Hectograph got its name from the Greek word “hecto” – a hundred. The fact that in this way was not possible to obtain more than one hundred impressions. And that only half of them had Bole-less decent quality, with each successive impression paler and paler.

The reason for the impossibility of making a large number of technology due to the peculiarities of this method for obtaining prints. It was that of gelatin, glycerin and water in the ratio 1: 2: 1 mixture was prepared which filled the tray from the tin. To the frozen mixture was applied aniline ink manuscript written and strongly pressed. A few minutes later a kind of “plate” was ready for manufacturing ottiskov.Ogromnym advantage for the underground was the possibility of producing leaflets in the home and the possibility of rapid destruction of the device in case of danger.

Nowadays, there is no need for such a device. Moscow printing will print you any kinds of leaflets quickly and efficiently.

Our printing “Alcor-4″ is also ready to provide you with printing services in design and print any circulation of leaflets.

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